Harvest festival of Pongal is a major gift giving festival in South India. Tradition of exchanging Pongal gifts multiplies the joys of the festival and helps to develop stronger bonds of love and affinity between friends, relatives and neighbours. All through the four days of the festival people pay a visit to their near and dear ones and exchange box of sweets or dry fruits and a thoughtful Pongal gift. Children are particularly excited about the festival. For them it is the time for wish fulfillment as all their elders are too eager to pamper them with the best of Pongal gift.